Communicating Sustainability to the Consumers

What we do today shapes tomorrow.

Türkiye is home to all of the natural resources we need to sustain day-to-day lives. It is our responsibility to protect those resources now, if we want our grandchildren and great grandchildren to inherit them in the future.

Ülker’s  Nature is in our Hands series shows Türkiye’s great nation’s natural resources to the consumers while giving them an opportunity to learn about what small changes they can make in daily life to protect those resources. This is an invitation to be part of Ülker’s sustainability journey.

Digital-first 7-video-series received 59.6m views on Ülker's Meta, 14.5m views on Google accounts in 4 months and made Ülker the top-of-mind FMCG brand in sustainability. 

Brand: Ulker| pladis Türkiye            Agency: AlametHolistic    |    2021